Digital Marketing Conference
The Digital Marketing Conference is taking place on Thu, 28 Sep 2023 09:00 – 16:00 in Pavilions Of Harrogate, Yorkshire Event Centre, Great Yorkshire Showground, Harrogaye, HG2 8NZ.
The event aims to help businesses effectively market their brand and drive sales online.
Digital Marketing Conference Agenda
9:30 AM – 9:50 AM
The power of digital marketing
Emma Harris
9:50 AM – 10:30 AM
Developing a digital marketing strategy
Daniel Swepson
10:30 AM – 11:00 AM
How brand and digital innovation drive growth
Charlie Hartley
11:00 AM – 11:30 AM
Understanding SEO
Ben Foster
11:30 AM – 12:15 PM
Where does social media fit in
Rachel Moore
12:15 PM – 1:15 PM
Lunch Break
1:15 PM – 2:00 PM
Q&A with local business that have turned to digital with spectacular results
Mia Williamson
Fiona Martin
2:00 PM – 2:30 PM
The power of engaging content
Georgie Harmer
Lauren Cooper
2:30 PM – 3:00 PM
Consumer Trends in 2023
Chloe Byrne
3:00 PM – 3:45 PM
A guide from influencers themselves on how to engage them in local advertising
Chelsea Talbot
10 Digital Marketing Tips
10 key digital marketing tips:
- Define your target audience – Create buyer personas to tailor campaigns to your ideal customers’ needs and behaviors.
- Prioritize mobile – With growing mobile usage, ensure ads, content, and website are optimized for mobile screens.
- Content is king – Consistently publish valuable, engaging blogs, videos, and social posts that attract and convert visitors.
- Email marketing matters – Segment your list to deliver personalized, relevant emails that drive action.
- Track analytics – Use Google Analytics, Facebook Insights, and other tools to identify high-performing campaigns and areas to refine.
- Test A/B – Try multiple versions of elements like headlines to determine what resonates most with your audience.
- Retarget website visitors – Remarket to site visitors who didn’t convert to capture potential lost leads and sales.
- Automate where possible – Use tools like HubSpot to save time on tasks like social media scheduling, email nurturing, etc.
- Invest in SEO – Build authority and visibility through keyword research, technical SEO, backlinks, and content optimization.
- Be agile – Continuously test and refine strategies based on data. Capitalize on new platforms and tactics as they emerge.
Following these digital marketing fundamentals will help set your campaigns up for success. But always explore new techniques and technologies to stay ahead in this fast-evolving field.