Digital Marketing 101 – A Masterclass for Small Business Owners
For small business owners, solo entrepreneurs, and side-hustlers, the digital landscape can feel like a maze — from building a website to mastering social media, SEO, email marketing, and beyond. If navigating it all feels overwhelming, this workshop is designed to help.
Digital Marketing 101 is a practical, hands-on session created to demystify the world of online marketing. Whether you’re just starting out or looking to take your existing efforts further, this masterclass offers the clarity, confidence, and actionable insights you need to grow your brand online.
What Participants Will Gain
Attendees will come away with a solid understanding of how digital marketing really works — and how to use it effectively to reach more customers, generate leads, and build a strong online presence.
Topics Covered:
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Building a Digital Marketing Strategy
Set realistic goals and learn how to focus your time for maximum impact. -
Boosting Your Online Presence
Understand how to create a trustworthy and professional footprint, including websites and directories. -
Getting Found on Google (SEO Basics)
Learn how search engines work and how to attract more organic traffic. -
Simplifying Social Media
Find out what content to share, where to post, and how to stay consistent. -
Email Marketing Essentials
Discover how to stay connected with your audience and drive engagement. -
Introduction to Paid Advertising (PPC)
Explore the basics of online ads without the confusion or jargon. -
Content That Connects
Learn how to create content your audience actually wants — and responds to.
This session goes beyond theory, offering real-world examples, simple tools, and easy-to-apply tips to help small business owners make confident, informed moves in the digital space. Whether your goal is more visibility, better engagement, or increased sales, this masterclass is the perfect place to begin.
